Proraso Refreshing Shaving Cream for Men

Proraso: A Beautiful Italian Story

Founded in 1908 by Ludovico Martelli, Proraso has been setting trends in the shaving world for four generations, growing alongside Italy and the world.

An Ideas Lab

It was 1948 when a small Florentine laboratory began experimenting with formulas and studying new products, a time of innovation and change, a time to trust in the future and in a small business they wanted to grow. That was the year of the Pre and After Shave Cream, which surprised with its freshness and efficacy, first embraced by Italian barbers and then by an ever-growing number of home shavers. The way of shaving changed in an Italy that craved change.

About Us

From the manufacturer, Proraso's story is one of Italian heritage and a commitment to quality. For over a century, the brand has been dedicated to creating exceptional shaving experiences, evolving with the times while staying true to its roots.

The Proraso Difference

Proraso's products are formulated with carefully selected ingredients, including natural extracts and essential oils, to provide superior performance and skin-nourishing benefits. The brand's signature Green line, for instance, features the classic menthol and eucalyptus formula that has been a barber shop staple for generations.

Innovation and Tradition

While Proraso has embraced innovation, introducing new product lines and adapting to changing consumer preferences, the brand has always remained grounded in its Italian heritage and traditional shaving techniques. This commitment to quality and authenticity is what has allowed Proraso to maintain its status as a trusted and beloved name in the shaving industry.

A Global Presence

Today, Proraso's products are available in over 70 countries, from Europe to North America, Asia, and beyond. The brand's international success is a testament to the universal appeal of its high-quality, time-honored formulas and the enduring allure of the Italian shaving tradition.

Commitment to Sustainability

Proraso is also committed to environmental sustainability, using recyclable and eco-friendly packaging materials and formulating its products with natural, biodegradable ingredients. This dedication to responsible production and consumption aligns with the brand's core values and ensures that Proraso's legacy will continue to thrive for generations to come.

In Conclusion

Proraso's story is one of passion, innovation, and an unwavering commitment to the art of shaving. From its humble beginnings in a Florentine laboratory to its current global reach, the brand has remained true to its Italian heritage, offering men around the world an unparalleled shaving experience steeped in tradition and excellence.

product information: